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SPOILER ALERT!
Marvel Studios has been facing quite some troubles over the years, with their movies and shows. Instead of attracting audiences with their promotion and celebrity-induced hype, the movies and shows are witnessing backlash and criticism. On a recent note, after the release of Marvel’s latest superhero series,Secret Invasion, the show sparked rage across the internet.
Following the release ofSecret Invasionon Disney+, the show became a hot topic on social media after their use of AI in the opening credits and the shocking death of Maria Hill (Cobie Smulders). Thus, fans started slamming the show as they created hype over Smulders’ character only to kill her in the opening episode. Further, the rage turned into war when Marvel used the actress’ image for promotion of the show.
Also read:Marvel Star Cobie Smulders Had To Hide Her Pregnancy With Neat Tricks For $5,000,000 Payday In ‘How I Met Your Mother’
Maria Hill’s Death InSecret InvasionEnrages Fans
Marvel’s latest showSecret Invasioncreated major hype prior to its release on 05 July 2025. However, as the series took off on Disney+, Marvel Studios faced an unexpected crisis as fans started slamming them over the death of the beloved character Maria Hill (Cobie Smulders). The unexpected twist in the premiere episode left fans feeling discontent.
Despite the pilot episode having the title “Resurrection”, when the narrative took a tragic turn to show the demise of Maria Hill, fans felt misguided and cheated by Marvel Studios. Recalling the hype created overSecret Invasionwhich included Maria Hill, fans felt even more deprived. Thus, infuriated by such deception, the death triggered an unexpected backlash on Twitter among some Marvel fans.
#SecretInvasionthey BROUGHT MARIA HILL BACK only to kill her in the first episode????pic.twitter.com/65WSzho85y
— chris (@chrisdadeviant)July 18, 2025
secret invasion spoilers#SecretInvasion–––––this is so sick and twisted maria hill didn’t deserve to die like this 😭pic.twitter.com/NBufyn0yab
— ⧗ (@waltersndanvers)August 25, 2025
Witnessing such a tragedy after trusting Marvel’s decision-making process, fans failed to overcome their emotional investment and thus slammed MCU with criticism. Bringing a familiar MCU character who appeared in theAvengersfranchise, to its end, Marvel tried touching the emotional aspect with utmost care. However, failing to achieve their expectations, the studio faced an unprepared issue.
Also read:“This has been an amazing run”: Frustrating News For Marvel Fans as Cobie Smulders Announces Her Retirement After ‘Secret Invasion’
Marvel Faces Criticism OverSecret InvasionPost
While fans have been trying to cope with the shocking death of a longstanding MCU character in the first episode ofSecret Invasion, Marvel Studios placed another wrong step during their promotion. After unnecessarily playing with fans’ emotions by killing off Cobie Smulders’ character, fans were shocked by Marvel’s audacity as they used the actress’ image on promotional posts.
RecallingCobie Smulders‘ character, Maria Hill’s first appearance inThe Avengersin 2012, fans were trying to cope with her demise inSecret Invasion, when Marvel unknowingly triggered their sentiments further. Despite creating hype, after Marvel killed Maria Hill, fans were stunned by the Studios’ impudence when they continued using her face on promotional posts.
girl fuck youhttps://t.co/sXkkuuCnua
— ً (@HailEternal)August 21, 2025
This is triggering 😭
— Rose (@roseaerizen)July 03, 2025
they did her hella dirty. didn’t wanna at least give her the whole season and give her a proper sendoff in the last episode
— Noah Coffin (@NoahCoffin5)June 23, 2025
I’m still pissed they did that.pic.twitter.com/XsFGkmT3NB
— Grunge Dude (@DootDootYeah)July 24, 2025
The audacity to tweet this after that episode….pic.twitter.com/arzgSIVc7x
— ThatAltonNator | #HappyPrideMonth (@AltonNerd)August 18, 2025
After playing with fans’ sentiments twice, Marvel stood no chance but to face sheer profanity. Criticizing the studio, fans waged war against them on Twitter. However, despite the heartbreaking fate of Maria Hill, audiences are still hooked on the show and are willing to venture into the thrilling story featuring Samuel L. Jackson, Emilia Clarke, Kingsley Ben-Adir, and more.
WatchSecret Invasionon Disney+.
Read more:“They fridged Maria Hill”: Fans Claim Cobie Smulders’ Secret Invasion Fate Perfectly Fits Sexist ‘Women in Refrigerators’ Trope
Source:ComicBook,Twitter
Krittika Mukherjee
Senior Writer
Articles Published :3219
Krittika Mukherjee is a Senior Entertainment Writer at FandomWire, majorly focusing on films, TV shows, and celebrity news with over 3,000 articles published. With an educational background in Journalism, and a keen interest in filmmaking, Krittika blends factual precision with creative flair, when crafting her editorials, or dissecting fan theories.Her coverage often includes news and analyses of critically acclaimed films, celebrity news, and franchises like the Wizarding World, LOTR, DC, and MCU—particularly Harry Potter, Fantastic Beasts, Superheroes, and fan theories. As a Wizarding World aficionado, Krittika has spent countless hours exploring hidden backstories, unadapted book moments, spells, and trivias surrounding J.K. Rowling’s lore.An imaginative writer with a way with words, Krittika has worked as an entertainment journalist for the past two years and a web content writer for a year. She brought her experience and expertise to FandomWire to pursue her desire for sipping coffee while dissecting films and tracking celebrity drama.
