Copenhagen Flames announce “seven-figure” extension with Elgiganten
Danish esports organization Copenhagen Flames have extended their partnership with electronics company Elgiganten for an alleged “seven-figure” sum.
The industry is still yet at a place where seven-figure deals are common, so such deals that pass that threshold stand out when they’re announced.
Copenhagen Flames, a smaller organization that competes in Counter-Strike and Fortnite, have now announced a “seven-figure” partnership of their own — and it’s part of a three-year extension with existing partner, local consumer electronic retailer Elgiganten.
https://twitter.com/CPHFlames/status/1432629296342966272
The extended partnership provides money to CPH Flames and the prime spot on their jersey for Elgiganten. Other planned activations are yet to be revealed.
Perhaps best known for their ability to spot young, amateur players and eventuallyfeed them into larger organizations, Copenhagen Flameswere claimedto be a “profitable business” by co-owner Daniel Vorborg in September 2020.
“They took a chance with us back in 2016, when we were completely green and hadn’t yet been able to present much other than a vision and a strategy,” said Copenhagen Flames CEO, Steffen Thomsen, in a translated release.
“That’s why it’s always been a priority for us to live up to that trust and deliver more than they could expect. Now here we are 5 years later, with Elgiganten backing us regardless of the ups and downs and delivering everything that was hoped for and more.”
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