Adevastated mom, via an open letter totech companiessuch as Facebook, Instagram, Twitter, and Experian hascriticized their flawed algorithmsfor displaying incessant baby related adverts, even though she gave birth to a stillborn child.
The open letter, via a tweet, expressed the sorrow of the heartbroken Gillian Brockell (a Washington Post journalist) and further threw light on her ‘always-online’ presence on social media and how the tech companiestracked her pregnancy.
The letter read, “I know you knew I was pregnant. It’s my fault, I just couldn’t resist those Instagram hashtags #30weekspregnant, #babybump.”
https://twitter.com/gbrockell/status/1072589687489998848
The letter suggests that despite her posts announcing the engrieved incident and other related searches to tackle the depression,Facebook continued displayingthe maternity and baby ads which induced more pain.
Through her open letter, Brockell questions thesmartness of tech companies’ algorithms, stating, “Did you not see the three days of silence, uncommon for a high-frequency user like me? And then the announcement with keywords like ‘heartbroken’ and ‘problem’ and ‘stillborn’ and the two-hundred teardrop emoticons from my friends? Is that not something you could track?”
Additionally, in response to the sorrowful letter, Facebook’s advertising chief, Rob Goldman responded with an apology and suggested that the algorithms need improvement andFacebook is working on it.
Users all over the social media poured in sympathies and condolences.
